THE QBR FRUSTRATION:
Uncovering current QBR failures and the need for better business conversations
At the simplest level, suppliers and buyers need to start thinking about QBRs as a forum for collaboration and better business conversations.
85% of B2B suppliers believe that improvements to their QBR process would increase customer retention. 87% believe that they could generate more upselling and cross-selling opportunities if they could consistently reach the right stakeholders with reviews. And 80% say they risk margin erosion if they can't demonstrate consistent value to their buyers via QBRs.
Our whitepaper reveals where the challenges are for suppliers, according to senior leaders in enterprise businesses, and how to tackle them. Download it today.
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