Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 tips on how to evidence value during your Quarterly Business Reviews (QBRs)
Read more

Article

Why you need to run Quarterly Business Reviews (QBRs)
Read more

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

3 questions to ask to optimise your Quarterly Business Reviews (QBRs)
Read more

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

Why you need to run Quarterly Business Reviews (QBRs)
Read more

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 ways to optimise your Quarterly Business Review (QBR) meetings
Read more

Article

3 questions to ask to optimise your Quarterly Business Reviews (QBRs)
Read more

Article

3 easy steps to personalise your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

Why you need to run Quarterly Business Reviews (QBRs)
Read more

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 ways to optimise your Quarterly Business Review (QBR) meetings
Read more

Article

3 questions to ask to optimise your Quarterly Business Reviews (QBRs)
Read more

Article

3 easy steps to personalise your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

3 questions to ask to optimise your Quarterly Business Reviews (QBRs)
Read more

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

Why you need to run Quarterly Business Reviews (QBRs)
Read more

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 ways to optimise your Quarterly Business Review (QBR) meetings
Read more

Article

3 questions to ask to optimise your Quarterly Business Reviews (QBRs)
Read more

Article

3 easy steps to personalise your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

3 questions to ask to optimise your Quarterly Business Reviews (QBRs)
Read more

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

Why you need to run Quarterly Business Reviews (QBRs)
Read more

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 ways to optimise your Quarterly Business Review (QBR) meetings
Read more

Article

3 questions to ask to optimise your Quarterly Business Reviews (QBRs)
Read more

Article

3 easy steps to personalise your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

3 questions to ask to optimise your Quarterly Business Reviews (QBRs)
Read more

Article

5 reasons Quarterly Business Reviews (QBRs) are essential for B2B enterprises
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

Why you need to run Quarterly Business Reviews (QBRs)
Read more

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

5 ways to optimise your Quarterly Business Review (QBR) meetings
Read more

Article

3 questions to ask to optimise your Quarterly Business Reviews (QBRs)
Read more

Article

3 easy steps to personalise your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

How Quarterly Business Reviews (QBRs) can help you reduce risk of churn
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

Why you need to run Quarterly Business Reviews (QBRs)
Read more

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

White paper

Think your customers are happy?
Get the eBook

Article

Why you need to run Quarterly Business Reviews (QBRs)
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

White paper

Think your customers are happy?
Get the eBook

Article

Why you need to run Quarterly Business Reviews (QBRs)
Read more

Infographic

Five ways Quarterly Business Reviews impact retention and growth
Open now

Article

Why failing QBRs are driving customer churn

Quarterly Business Reviews (QBRs) should help suppliers strengthen relationships and drive growth. Our research, The QBR Frustration, shows many QBRs are failing, leading to customer churn, margin erosion, and missed upsell opportunities. 

patrick-perkins-ETRPjvb0KM0-unsplash
 

71% of suppliers and 68% of buyers cite the Quarterly Business Reviews (QBRs) as the no. 1 opportunity to showcase value in their partnership. Yet 82% of buyers have cancelled contracts due to poor QBRs (The QBR Delusion, 2024), meaning suppliers must rethink how they approach these crucial meetings.

 

Poor QBRs are causing customer churn 

 

QBRs should reinforce supplier buyer relationships, but many are doing the opposite. 80% of suppliers say their profit margins are at risk of erosion if they fail to show value.

The top reasons supplier contracts are lost:

  • 49% cite price related issues.

  • 25% point to a lack of demonstrated value and innovation.

  • 26% blame poor relationships or missed KPIs.
The US faces higher risks, with 64% of suppliers losing contracts unexpectedly, compared to 45% in the UK.

 

Picture32

Suppliers are not evidencing their value successfully

 

Only 21% of suppliers feel confident that buyers fully understand the value they deliver.

This leads to unnecessary pricing pressure as 67% of suppliers say they are forced into price-based renegotiations because buyers do not see their full impact.

James Ward, CEO of Clientshare, explains,

“You don’t build profitable buyer relationships without effectively demonstrating high-quality service delivery, value and excellence on a regular and consistent basis. Suppliers may feel that they’re losing contracts based on cost but, in my experience, it’s so rare for a buyer to walk away from a good supplier because of price.”

 
 

QBRs must focus on growth

 

Too many QBRs focus on past performance instead of future value. Jason Bendell, Partnership Retention Director at Compass Group, explains,

“We dedicate 80% of our QBR to what is next. That is how we keep customers engaged and focused on growth”.

For long term contracts, structured QBRs are even more critical as Doug Jankiewicz, Managing Director of CBRE Global Workplace Solutions, EMEA knows:

“QBRs help us align with customers’ long-term strategies. Without them, it is impossible to maintain strong, multi-year partnerships”.

 

doc_cleaning_sophie

Four ways you can fix your QBRs



  1. Look ahead: Shift from a retrospective review to a forward-looking strategy before, during and after your review meetings.

  2. Engage decision makers: Get senior stakeholders from the supplier and buyer in the room wherever possible.

  3. Streamline and standardise: Reduce the nine-day prep time and create an efficient, consistent structure.

  4. Measure and improve: Use technology to track QBR effectiveness and capture actionable feedback.

 

Final thoughts

 

QBRs should protect margins and strengthen partnerships, not drive customers away. With 93% of buyers scrutinising supplier value more than before, it is time to evolve QBRs into strategic, value driven conversations.

 
 

 

Read more:

the-qbr-frustration-whitepaper-blog-thumbnail-1

How are current QBRs causing frustrations - thumbnail-1

Solving common Business Review challenges - QBR Hub - thumbnail-1 

 

 

Related resources

Article

3 easy steps to personalise your Quarterly Business Reviews (QBRs)
Read more

Article

5 ways to optimise your Quarterly Business Review (QBR) meetings
Read more

Article

What to include in your Quarterly Business Reviews (QBRs)
Read more
The QBR Frustration whitepaper front cover

Download our research whitepaper, 'The QBR Frustration'

We interviewed 100 senior leaders of B2B enterprises across the Logistics, FM, Contract Catering, IT, RPO and BPO sectors from the UK and US. The research reveals the failures of today's QBRs and highlights the urgent need for better business conversations. Learn more about where you can improve your QBRs to protect your margin and grow relationships with buyers today.