This is why, in all professional relationships, it’s crucial to ensure that the right stakeholders attend regular Business Reviews. Effective communication and alignment rely on a shared vision and knowledge base among the people who are working towards the common goal.
Stakeholder mapping is an essential tool for securing attendance to Quarterly Business Reviews (QBRs).
What is stakeholder mapping?
Stakeholder mapping is a strategy used to identify and analyse people who are involved in, or have an interest in, a project or business. The process is often broken down into four steps:
- Identifying all relevant stakeholders
- Analyse your stakeholders to understand their relevance
- Map your stakeholders depending on their level of influence and interest
- Prioritise your stakeholders and outline your engagement strategy
(ProjectManager’s Stakeholder Mapping Guide)
Once you have identified your stakeholders, you can create a QBR template that works for them. Here some key points you need to consider:
1. Understand the stakeholders
This forms part of the stakeholder mapping process. Understanding the stakeholder, what drives them, and categorising them into strategic, operational, project-driven, and functional groups makes sure the right individuals are involved in Business Reviews. A targeted approach aligns the meeting content with the specific interests and needs you’ve identified, making the meetings more relevant and compelling.
2. Choose the right QBR content
The content of meetings must be engaging and valuable. Fresh perspectives keep the engagement dynamic and active. By leveraging the diverse expertise found within the organisation, you’ll offer valuable insights that resonate with attendees and make the meetings more enriching and worth their time. A consistently poor turnout to QBRs can be the result of uninspired or irrelevant content.
3. Diversify your review meetings
Although Quarterly Business Reviews are usually arranged and held by account teams, consider bringing in participants from the wider business into review meetings. The cross-pollination of ideas showcases your organisation’s breadth of knowledge and capabilities, making it more engaging for the stakeholders in attendance.
4. Use technology to streamline QBRs
The strategic use of technology is helpful when you want to secure attendance and keep key players informed. Using tools to track engagements and plan meetings in advance provides visibility and transparency to everyone involved. A digital QBRs platform, such as Clientshare Pulse, can also send reminders and updates, making it easier for stakeholders to stay informed and committed to attending the meetings.
Final thoughts
Experts agree that securing the attendance of the ‘right people’ in Quarterly Business Reviews requires a strategic, multifaceted approach. By mapping stakeholders, ensuring the meeting content is engaging and valuable, and leveraging technology for consistent engagement, enterprises significantly enhance their QBR offering.
This approach not only fosters stronger, more productive relationships but also ensures that meetings are meaningful and aligned with the wider goals of both the service provider and the customer. In a competitive business environment, such a strategy is essential for achieving effective communication and strategic alignment.
What next?
Clientshare Pulse is the world’s leading Business Reviews platform, and can help your business improve its Quarterly Business Reviews. Watch the video below to understand why 1-in-2 FTSE 100 businesses use Pulse.
Plus, take a look at more of our resources on our Blog and Customer Stories to discover how to further optimise your Quarterly Business Reviews (QBRs).
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