"Quarterly Business Reviews (QBRs) are not just a meeting in the calendar. They are a fundamental pillar of customer retention, the number one opportunity for suppliers to showcase their value, and a crucial platform for shaping future partnerships. Yet, as recent research commissioned by Clientshare has shown, too many suppliers are failing to capitalise on this moment, putting their most valuable customer relationships at risk.
At Compass Group, we have a structured approach to QBRs that ensures they serve their true purpose of fostering collaboration, driving innovation, and strengthening long-term partnerships. We focus 20% of our QBRs on reviewing past performance and ensure that the bulk of the conversation, approximately 80%, is dedicated to looking forward. This approach keeps the dialogue fresh and future-looking, positioning us as proactive partners in our customers’ ongoing success."
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